@font-face {
  font-family: 'Inter';
  src: url('/fonts/inter-var-latin-ext.woff2') format('woff2');
  font-weight: 100 900;
  font-display: swap;
  unicode-range:
    U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329,
    U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C4, U+2113, U+2C60-2C7F,
    U+A720-A7FF;
}

@font-face {
  font-family: 'Inter';
  src: url('/fonts/inter-var-latin.woff2') format('woff2');
  font-weight: 100 900;
  font-display: swap;
  unicode-range:
    U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329,
    U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root {
  color-scheme: light;
  --canvas: #f9f8f6;
  --ink: #1e1c24;
  --muted: #62616c;
  --line: #dedddc;
  --mint: #e5f0e8;
  --mint-ink: #2b5947;
  --sky: #e5eff6;
  --sky-ink: #315d79;
  --peach: #fae8dc;
  --peach-ink: #88502c;
  --focus: #315d79;
  --title-size: 36px;
  --body-size: 18px;
  --item-title-size: 22px;
  font-family: 'Inter', 'Helvetica Neue', Arial, sans-serif;
  font-optical-sizing: auto;
  font-size: 18px;
  font-weight: 400;
  color: var(--ink);
  background: var(--canvas);
  -webkit-font-smoothing: antialiased;
}

* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  scroll-padding-top: 28px;
}
body {
  margin: 0;
}
button,
input {
  font: inherit;
}
a {
  color: inherit;
  text-decoration: none;
}
button,
a,
input {
  -webkit-tap-highlight-color: transparent;
}
button {
  cursor: pointer;
}
button[aria-disabled='true'] {
  cursor: progress;
  opacity: 0.6;
}
a:focus-visible,
button:focus-visible {
  outline: 2px solid var(--focus);
  outline-offset: 5px;
}
::selection {
  background: #d2e5dc;
  color: var(--ink);
}
h1,
h2,
h3,
p,
figure,
dl,
dd {
  margin: 0;
}
h1,
h2,
h3 {
  font-weight: 400;
}
h2 {
  text-wrap: balance;
}
h1 {
  text-wrap: balance;
}
p {
  line-height: 1.5;
}
.connections h2,
.section-intro h2,
.detail-copy h3,
.decisions-heading h2,
.plans-intro h2,
.closing > p {
  font-size: var(--title-size);
  line-height: 1.15;
}
.hero-description,
.hero-audience,
.section-intro > p,
.detail-copy > p:not(.detail-label),
.decisions-heading > p:not(.eyebrow),
.decision-topics p,
.plans-intro > p:not(.eyebrow),
.pricing-note {
  font-size: var(--body-size);
  line-height: 1.6;
}
.decision-topics h3 {
  font-size: var(--item-title-size);
  font-weight: 550;
  line-height: 1.3;
}
strong {
  font-weight: 550;
}
.margin-tag {
  display: inline;
  font-size: 14px;
  font-weight: 400;
  color: var(--muted);
  white-space: nowrap;
}
.wrap {
  max-width: 1328px;
  width: calc(100% - 112px);
  margin-inline: auto;
}
.visually-hidden,
.skip-link:not(:focus) {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip-path: inset(50%);
  white-space: nowrap;
}
.skip-link:focus {
  position: fixed;
  z-index: 10;
  top: 12px;
  left: 12px;
  padding: 12px 20px;
  background: white;
}
.eyebrow {
  font-size: 0.82rem;
  font-weight: 500;
  line-height: 1.4;
}
.site-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 106px;
  border-bottom: 1px solid var(--line);
}
.wordmark {
  font-size: 1.95rem;
  font-weight: 650;
  letter-spacing: -0.045em;
  line-height: 1;
}
.wordmark span {
  color: #6b8176;
}
.text-link {
  display: inline-flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  min-height: 44px;
  font-size: 0.88rem;
  font-weight: 500;
}
.text-link:hover {
  text-decoration: underline;
  text-underline-offset: 5px;
}
.hero {
  display: grid;
  grid-template-columns: minmax(0, 1.35fr) minmax(0, 0.85fr);
  gap: clamp(40px, 5vw, 80px);
  align-items: center;
  padding-block: 50px 52px;
}
.hero-copy .eyebrow {
  margin-bottom: 26px;
}
h1 {
  font-size: clamp(3.1rem, 4.9vw, 4rem);
  line-height: 0.99;
  letter-spacing: -0.035em;
  max-width: 760px;
  font-weight: 600;
  line-height: 1.06;
  text-wrap: balance;
}
.hero-description {
  text-wrap: pretty;
  max-width: 570px;
  color: var(--muted);
  margin-top: 27px;
}
.hero-audience {
  margin-top: 29px;
}
.hero-platform {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  vertical-align: middle;
  white-space: nowrap;
}
.hero-platform img {
  display: block;
  width: 22px;
  height: 22px;
  object-fit: contain;
}
.form-atmosphere {
  position: relative;
  isolation: isolate;
  padding: 43px 36px 35px;
  background:
    radial-gradient(ellipse at 5% 3%, #d3e7d9 0, transparent 66%),
    radial-gradient(ellipse at 100% 95%, #d3e4f1 0, transparent 70%), #e7eee9;
  scroll-margin-top: 30px;
}
.form-grain {
  position: absolute;
  inset: 0;
  z-index: -1;
  pointer-events: none;
  opacity: 0.35;
}
.form-content {
  position: relative;
}
.form-caption {
  font-size: 0.78rem;
  margin-bottom: 15px;
}
.form-content h2 {
  font-size: 2rem;
  line-height: 1.1;
  letter-spacing: -0.03em;
  font-weight: 600;
  margin-bottom: 27px;
}
.field + .field {
  margin-top: 20px;
}
.field label {
  display: block;
  font-size: 0.83rem;
  font-weight: 500;
  margin-bottom: 6px;
}
.field input {
  outline: none;
  display: block;
  width: 100%;
  height: 53px;
  border: 1px solid #aab6b1;
  border-radius: 0;
  background: #ffffffd9;
  padding: 12px 14px;
  color: var(--ink);
  font-size: 0.94rem;
  appearance: none;
}
.field input::placeholder {
  color: #757b79;
  opacity: 1;
}
.field input[aria-invalid='true'] {
  border-color: #99431b;
}
.field-error,
.field-hint {
  font-size: 0.78rem;
  line-height: 1.35;
  margin-top: 6px;
}
.field-hint {
  color: #505b56;
}
.field-error {
  color: #8b3515;
  font-weight: 500;
}
.field-error:empty {
  display: none;
}
.button {
  display: inline-flex;
  justify-content: center;
  align-items: center;
  gap: 28px;
  min-height: 54px;
  padding: 14px 20px;
  background: var(--ink);
  color: white;
  border: 1px solid var(--ink);
  border-radius: 3px;
  font-size: 0.9rem;
  font-weight: 480;
  line-height: 1.2;
  transition: background-color 150ms ease;
}
.button:hover {
  background: #3a3743;
}
form .button {
  width: 100%;
  margin-top: 26px;
}
.form-status {
  color: #34453e;
  font-size: 0.82rem;
  line-height: 1.4;
}
.form-status:not(:empty) {
  margin-top: 16px;
  padding-top: 14px;
  border-top: 1px solid #acbeb3;
}
.connections {
  padding-block: 36px 30px;
  border-block: 1px solid var(--line);
}
.connections h2 {
  text-align: center;
  letter-spacing: -0.025em;
  font-weight: 500;
}
.connection-list {
  display: grid;
  grid-template-columns: repeat(9, minmax(0, 1fr));
  gap: 24px 12px;
  list-style: none;
  padding: 0;
  margin: 32px 0 26px;
}
.connection-list li {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 12px;
  min-width: 0;
  font-size: 15px;
  font-weight: 500;
  line-height: 1.4;
  text-align: center;
}
.connection-icon {
  display: grid;
  place-items: center;
  width: 64px;
  height: 64px;
  flex: 0 0 64px;
  border: 1px solid var(--line);
  border-radius: 14px;
  background: #fff;
}
.connection-icon img {
  display: block;
  width: 44px;
  height: 44px;
  object-fit: contain;
}
.connection-icon .amazon-icon {
  border-radius: 10px;
}
.order-section {
  padding-top: 108px;
}
.section-intro {
  display: grid;
  grid-template-columns: 1fr 0.8fr;
  align-items: end;
  gap: 80px;
  margin-bottom: 42px;
}
.section-intro h2,
.decisions-heading h2,
.plans-intro h2 {
  font-weight: 500;
  letter-spacing: -0.035em;
  margin-top: 15px;
}
.section-intro > p {
  color: var(--muted);
  max-width: 450px;
}
.order-example {
  border: 1px solid #d6dad5;
  background: #fff;
}
.order-example figcaption {
  display: flex;
  justify-content: space-between;
  gap: 15px;
  align-items: center;
  padding: 21px 28px;
  border-bottom: 1px solid var(--line);
}
.order-example figcaption strong {
  font-size: 1.03rem;
  font-weight: 500;
}
.order-example figcaption span {
  font-size: 0.78rem;
  color: var(--muted);
}
.example-context {
  display: flex;
  flex-wrap: wrap;
  gap: 10px 28px;
  padding: 17px 28px;
  background: #f5f5f2;
  border-bottom: 1px solid var(--line);
  font-size: 0.8rem;
  color: var(--muted);
}
.example-context strong {
  color: var(--ink);
}
.example-main {
  display: grid;
  grid-template-columns: 1.08fr 1fr;
}
.order-outcomes {
  padding: 30px;
  display: flex;
  flex-direction: column;
  gap: 18px;
  border-right: 1px solid var(--line);
}
.order-record {
  padding: 20px 23px;
}
.delivered-record {
  background: var(--mint);
}
.rto-record {
  background: var(--peach);
}
.order-record-heading {
  display: flex;
  justify-content: space-between;
  align-items: baseline;
  flex-wrap: wrap;
  gap: 10px;
}
.order-record-heading h3 {
  font-size: 0.92rem;
  font-weight: 500;
}
.state {
  font-size: 0.78rem;
  font-weight: 500;
}
.delivered {
  color: var(--mint-ink);
}
.rto {
  color: var(--peach-ink);
}
.order-value {
  font-size: 2.35rem;
  font-weight: 420;
  line-height: 1.05;
  letter-spacing: -0.035em;
  margin-top: 18px;
}
.order-record > p:not(.order-value) {
  font-size: 0.78rem;
  margin-top: 4px;
}
.cash-outcome {
  display: flex;
  align-items: flex-start;
  gap: 10px;
  font-size: 0.78rem;
  line-height: 1.4;
  padding-top: 15px;
  margin-top: 16px;
  border-top: 1px solid #1e1c241c;
}
.cash-outcome strong {
  font-weight: 450;
}
.branch-line {
  font-family: Arial, sans-serif;
  font-size: 1.05rem;
}
.margin-ledger {
  padding: 30px 32px 24px;
}
.ledger-title {
  font-size: 1.06rem;
  font-weight: 500;
  margin-bottom: 17px;
}
.margin-ledger dl > div {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  font-size: 0.82rem;
  padding-block: 6px;
}
.margin-ledger dt {
  color: var(--muted);
}
.margin-ledger dd {
  white-space: nowrap;
  font-variant-numeric: tabular-nums;
}
.margin-ledger .ledger-subtotal {
  border-top: 1px solid var(--line);
  margin-top: 5px;
  margin-bottom: 6px;
  padding-top: 9px;
  font-weight: 500;
}
.ledger-subtotal dt {
  color: var(--ink);
}
.margin-ledger .ledger-result {
  margin-top: 12px;
  padding: 15px 13px;
  background: var(--peach);
  font-weight: 520;
  font-size: 1.07rem;
}
.ledger-result dt {
  color: var(--ink);
}
.ledger-result dt span {
  font-size: 0.78rem;
  font-weight: 400;
}
.roas-comparison {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 22px;
  padding: 26px 30px;
  border-top: 1px solid var(--line);
}
.roas-comparison > div {
  display: flex;
  flex-direction: column;
}
.roas-comparison > div > span {
  font-size: 0.78rem;
}
.roas-comparison strong {
  font-size: 2rem;
  font-weight: 400;
  line-height: 1.2;
  letter-spacing: -0.02em;
}
.roas-comparison .comparison-arrow {
  color: var(--muted);
  font-size: 1.5rem;
}
.roas-comparison .delivered-roas {
  color: var(--mint-ink);
}
.roas-comparison .break-even {
  padding-left: 25px;
  border-left: 1px solid var(--line);
}
.roas-comparison > p {
  font-size: 0.78rem;
  color: var(--muted);
}
.details-section {
  padding-top: 116px;
}
.detail-intro {
  margin-bottom: 47px;
}
.detail-row {
  display: grid;
  grid-template-columns: 0.55fr 1.25fr 1fr;
  gap: 44px;
  padding-block: 48px 52px;
  border-top: 1px solid var(--line);
}
.detail-label {
  font-size: 0.83rem;
  padding-top: 4px;
  font-weight: 500;
}
.detail-copy h3 {
  font-weight: 400;
  letter-spacing: -0.025em;
  margin-bottom: 19px;
}
.detail-copy p {
  color: var(--muted);
  max-width: 440px;
}
.detail-copy .detail-aside {
  margin-top: 17px;
}
.decisions-section {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 95px;
  border-block: 1px solid var(--line);
  margin-top: 24px;
  padding-block: 58px 64px;
}
.decisions-heading > p:last-child {
  max-width: 330px;
  color: var(--muted);
  margin-top: 22px;
}
.decision-topics {
  display: flex;
  flex-direction: column;
  gap: 29px;
}
.decision-topics > article {
  display: grid;
  grid-template-columns: 40px minmax(0, 1fr);
  column-gap: 16px;
  align-items: start;
}
.decision-icon {
  display: block;
  width: 40px;
  height: 40px;
  grid-column: 1;
  grid-row: 1 / span 2;
}
.decision-topics h3,
.decision-topics p {
  grid-column: 2;
}
.decision-topics h3 {
  margin-bottom: 7px;
}
.decision-topics p {
  color: var(--muted);
}
.plans-section {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 95px;
  padding-block: 105px 85px;
}
.plans-intro > p:not(.eyebrow) {
  color: var(--muted);
  margin-top: 24px;
}
.plans-intro .plan-trial {
  color: var(--ink);
}
.plans-table-wrap {
  min-width: 0;
}
table {
  border-collapse: collapse;
  width: 100%;
  text-align: left;
}
thead th {
  color: var(--muted);
  font-size: 0.78rem;
  font-weight: 400;
  padding-bottom: 14px;
}
thead th:last-child {
  text-align: right;
}
tbody tr {
  border-top: 1px solid var(--line);
}
tbody tr:last-child {
  border-bottom: 1px solid var(--line);
}
tbody th {
  font-weight: 400;
  font-size: 1rem;
  padding-block: 21px;
}
tbody td {
  text-align: right;
  font-size: 1.55rem;
  line-height: 1.3;
  letter-spacing: -0.025em;
  font-weight: 400;
  padding-left: 16px;
  font-variant-numeric: tabular-nums;
}
.pricing-note {
  color: var(--muted);
  margin-top: 16px;
}
.closing {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 35px;
  padding-block: 77px 79px;
}
.closing > p {
  font-weight: 500;
  letter-spacing: -0.035em;
}
.closing > p > span {
  color: var(--muted);
}
.closing .button {
  min-width: 235px;
}
.site-footer {
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  padding-block: 26px 32px;
  font-size: 0.78rem;
  color: var(--muted);
}
.footer-brand {
  font-size: 1.2rem;
  font-weight: 550;
  color: var(--ink);
  letter-spacing: -0.04em;
}

@media (min-width: 1600px) {
  .hero {
    padding-block: 70px;
  }
}
@media (min-width: 700px) and (max-width: 1199px) {
  .connection-list li {
    flex-direction: row;
    text-align: left;
    gap: 14px;
  }
}
@media (max-width: 1199px) {
  .connection-list {
    grid-template-columns: repeat(3, minmax(0, 1fr));
    column-gap: 24px;
  }
}
@media (max-width: 1100px) {
  .wrap {
    width: calc(100% - 72px);
  }
  .hero {
    grid-template-columns: 1.15fr 1fr;
    gap: 35px;
    padding-block: 65px;
  }
  h1 {
    font-size: 3.6rem;
  }
  .form-atmosphere {
    padding: 34px 25px 29px;
  }

  .section-intro {
    gap: 45px;
  }
  .order-outcomes {
    padding: 22px;
  }
  .margin-ledger {
    padding-inline: 23px;
  }
  .order-record {
    padding: 18px;
  }
  .roas-comparison {
    flex-wrap: wrap;
    gap: 20px;
  }
  .roas-comparison > p {
    flex-basis: 100%;
  }
  .roas-comparison > p br {
    display: none;
  }
  .detail-row {
    grid-template-columns: 0.5fr 1.2fr 1fr;
    gap: 25px;
  }

  .detail-label {
    font-size: 0.78rem;
  }
  .decisions-section,
  .plans-section {
    gap: 55px;
  }
}

@media (max-width: 800px) {
  .wrap {
    width: calc(100% - 48px);
  }
  .site-header {
    min-height: 88px;
  }
  .hero {
    grid-template-columns: 1fr;
    gap: 38px;
    padding-block: 52px 50px;
  }
  h1 {
    max-width: 680px;
    font-size: clamp(3.35rem, 8.8vw, 4.5rem);
  }
  .hero-description {
    max-width: 590px;
  }
  .hero-audience {
    margin-top: 21px;
  }
  .hero-audience br {
    display: none;
  }
  .form-atmosphere {
    max-width: none;
    padding: 34px;
  }
  .form-content {
    max-width: 530px;
    margin-inline: auto;
  }
  .connections h2 br {
    display: none;
  }
  .order-section,
  .details-section {
    padding-top: 73px;
  }
  .section-intro {
    grid-template-columns: 1fr;
    gap: 21px;
    margin-bottom: 31px;
  }
  .section-intro > p {
    max-width: 600px;
  }

  .example-main {
    grid-template-columns: 1fr;
  }
  .order-outcomes {
    display: grid;
    grid-template-columns: 1fr 1fr;
    border-right: 0;
    border-bottom: 1px solid var(--line);
    gap: 16px;
  }
  .order-record-heading {
    align-items: flex-start;
    flex-direction: column;
    gap: 4px;
  }
  .margin-ledger {
    padding: 25px;
  }
  .margin-ledger dl > div {
    font-size: 0.91rem;
  }
  .order-example figcaption {
    align-items: flex-start;
    flex-direction: column;
    gap: 4px;
    padding: 20px 23px;
  }
  .detail-row {
    grid-template-columns: 1.2fr 0.9fr;
    gap: 23px 37px;
    padding-block: 32px 37px;
  }
  .detail-label {
    grid-column: 1 / -1;
    font-size: 0.84rem;
  }

  .decisions-section {
    grid-template-columns: 1fr;
    gap: 36px;
    padding-block: 45px;
  }
  .decisions-heading > p:last-child {
    max-width: none;
  }
  .decision-topics {
    gap: 26px;
  }
  .decision-topics p {
    max-width: 600px;
  }
  .plans-section {
    grid-template-columns: 1fr;
    gap: 31px;
    padding-block: 69px 58px;
  }
  .plans-intro > p:not(.eyebrow) {
    margin-top: 17px;
  }
  .closing {
    padding-block: 55px;
  }

  .closing .button {
    min-width: 210px;
  }
}

@media (max-width: 520px) {
  :root {
    font-size: 18px;
    --title-size: 30px;
    --item-title-size: 20px;
  }
  .wrap {
    width: calc(100% - 40px);
  }
  .site-header {
    gap: 15px;
    min-height: 79px;
  }
  .wordmark {
    font-size: 1.65rem;
  }
  .header-link {
    font-size: 0.78rem;
    gap: 10px;
  }
  .hero {
    padding-top: 39px;
    gap: 29px;
  }
  .hero-copy .eyebrow {
    font-size: 0.78rem;
    margin-bottom: 20px;
  }
  h1 {
    font-size: clamp(2.6rem, 11vw, 3.15rem);
    line-height: 1;
    letter-spacing: -0.04em;
  }
  .hero-description {
    margin-top: 23px;
  }

  .form-atmosphere {
    padding: 28px 22px;
  }
  .form-content h2 {
    font-size: 1.9rem;
  }
  .connections {
    padding-block: 28px;
  }
  .connection-list {
    column-gap: 8px;
  }

  .order-section,
  .details-section {
    padding-top: 60px;
  }
  .order-example figcaption {
    padding-inline: 18px;
  }
  .order-example figcaption strong {
    font-size: 0.95rem;
  }
  .example-context {
    padding: 14px 18px;
    gap: 5px 16px;
    font-size: 0.78rem;
  }
  .example-context > span:last-child {
    flex-basis: 100%;
  }
  .order-outcomes {
    grid-template-columns: 1fr;
    padding: 17px;
  }
  .order-record {
    padding: 18px;
  }
  .order-record-heading {
    flex-direction: row;
    gap: 8px;
  }
  .order-value {
    font-size: 2.25rem;
  }
  .margin-ledger {
    padding: 20px 18px;
  }
  .margin-ledger dl > div {
    font-size: 0.78rem;
    gap: 12px;
  }
  .margin-ledger .ledger-result {
    font-size: 1rem;
    padding-inline: 10px;
  }
  .ledger-result dt span {
    font-size: 0.78rem;
  }
  .roas-comparison {
    padding: 21px 18px;
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
  }
  .roas-comparison .comparison-arrow {
    display: none;
  }
  .roas-comparison .break-even {
    padding: 0;
    border: 0;
  }
  .roas-comparison > p {
    font-size: 0.78rem;
  }
  .roas-comparison strong {
    font-size: 1.9rem;
  }
  .detail-row {
    grid-template-columns: 1fr;
    gap: 21px;
  }
  .detail-label {
    grid-column: auto;
  }

  .decisions-section {
    margin-top: 12px;
  }

  .plans-section {
    padding-block: 58px 48px;
  }
  .plans-intro h2 br {
    display: none;
  }
  tbody td {
    font-size: 1.45rem;
  }
  tbody th {
    font-size: 0.95rem;
  }

  .closing {
    flex-direction: column;
    align-items: flex-start;
    gap: 25px;
    padding-block: 43px;
  }

  .closing .button {
    min-width: 235px;
  }
  .site-footer {
    flex-wrap: wrap;
    gap: 12px 20px;
    font-size: 0.78rem;
    padding-block: 23px;
  }
  .site-footer > p {
    order: 3;
    flex-basis: 100%;
  }
}
@media (max-width: 359px) {
  .connection-list {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }
  .connection-list li:last-child {
    grid-column: 1 / -1;
    justify-self: center;
  }
}

@media (max-width: 360px) {
  h1 {
    font-size: 42px;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
  *,
  *::before,
  *::after {
    transition: none !important;
  }
}