Storestad Join the waitlist

For Indian D2C brands

Your store’s next move, every morning.

Storestad connects orders, ads, shipments, payments and shopper feedback. Your daily WhatsApp brief brings AI recommendations on what to scale, stop, restock or fix, with the evidence behind each move.

For Shopify and WooCommerce.

Stay in the loop

Join the waitlist

Your Shopify or WooCommerce store address.

A closer look at Storestad

Your commerce stack.
One connected record.

Follow the order

The sale is only
the beginning.

An order can be delivered, returned to origin, or still on its way. Storestad joins that outcome to the ad and payment behind it. See the effect on margin and return on ad spend (ROAS).

One campaign. Two different outcomes.
Two orders of ₹1,000 each₹500 ad spendAmounts without GST

Prepaid order

Delivered

₹1,000

Delivered net sales

Payment received
Gateway settlement to follow

COD order

Returned to origin

₹0

Delivered net sales

Forward and return freight
No COD payout to collect

What is left after costs?

Delivered net sales
₹1,000
Product cost · delivered order
−₹400
Packaging · both shipments
−₹40
Margin after product & packaging CM1
₹560
Forward freight · both shipments
−₹120
Return freight · RTO order
−₹60
Payment gateway fee
−₹20
Margin after shipping & fees CM2
₹360
Ad spend
−₹500
Margin after ad spend CM3
−₹140
Booked ROAS4.0×
Delivered ROAS2.0×
Break-even ROAS2.78×

The delivered return is below break-even.
The campaign loses money after ad spend.

See the whole picture

From the numbers
to the next decision.

A shared view for the people running your brand, from marketing and operations to finance.

Delivered profit

Account for the costs
that follow the sale.

See sales without GST, then product costs, packaging, freight, RTO costs, gateway fees and ad spend. Trace margin from the store down to a product, campaign or individual order.

Subtract fixed costs after ad spend to see net profit. Amazon.in is shown separately on settled sales, fees and refunds.

Delivered net sales ₹2,40,000 · without GST

10.7% final profit

Products & packaging
48.0%
Shipping & fees
14.2%
Ads
20.8%
Fixed costs
6.3%
Net profit
10.7%
Cost breakdown

Contribution margin (CM) is the money left from delivered sales after each group of costs below.

Products & packaging
−₹1,15,200
Product costs of delivered orders and packaging of all shipped orders. Margin after product & packaging CM1: ₹1,24,800.
Shipping & fees
−₹34,080
Forward and return freight, COD charges and payment fees, including Shopify’s third-party gateway fee. Margin after shipping & fees CM2: ₹90,720.
Ad spend
−₹50,000
Meta and Google ad spend. Margin after ad spend CM3: ₹40,720.
Fixed costs
−₹15,000
The period’s share of fixed monthly costs.
Net profit
₹25,720

Ads & creatives

Follow ad performance
past the purchase event.

Compare Meta and Google’s reported ROAS with delivered ROAS and margin. See which ads bring delivered orders, which bring RTOs, and which creative elements appear in stronger results.

Attribution follows the order’s last-visit UTM. Estimates and missing attribution are labelled.

Meta signals: purchase events weighted by predicted delivery, plus RTO-aware audiences. Subject to Meta approval.

AI recommends what to scale, watch or stop, with the evidence behind it.

Meta Ads

Creative intelligence

7 days
Festive kurta · video
Scale
  • Video
  • Model
  • Try-on hook
Spend
₹12,300
Delivered ROAS
5.4×
RTO
11%
Gold hoops · carousel
Stop
  • Carousel
  • No model
  • 20% off
Spend
₹8,500
Delivered ROAS
2.6×
RTO
41%
Co-ord sets · static
Watch
  • Image
  • Model
  • Price shown
Spend
₹7,200
Delivered ROAS
3.1×
RTO
12%
New drop · reel
Waiting for outcomes
  • Reel
  • Model
  • Unboxing hook
Spend
₹2,000
Delivered ROAS
5.0×so far
RTO
17%so far

13 of 25 orders in transit

AI recommendation

Pause Gold hoops · carousel.

41% of resolved orders returned; −₹2,680 after ad spend.

Test a model-led try-on creative, drawing on the attributes in Festive kurta · video.

Cash & payouts

Know what is due.
See what is overdue.

Bring gateway settlements, Shiprocket COD payouts and Amazon settlements into a cash calendar alongside daily ad spend. Separate COD still in transit from delivered COD awaiting payout.

Expected COD dates follow your Shiprocket remittance cycle. Overdue payouts are flagged.

Cash flow

See the cash coming in.

7 days
Expected & overdue payouts₹76,000
Gateway settlementsExpected
₹36,000
Shiprocket CODOverdue · 3 days past expected
₹24,000
Amazon.inExpected
₹16,000

Put the evidence to work

Your next move,
with context.

AI recommends. Your team decides and applies every change.

Stock & size health

Prioritise restocks using delivered demand. Spot broken size runs, return patterns and stock that is not moving.

Shopper feedback

Read reviews beside returns and margin. WhatsApp surveys from your brand’s number ask why an order was returned and how a delivered order turned out, in English or Hindi.

A daily brief for your team

Get the changes, likely causes and suggested actions on WhatsApp, with alerts for issues that need attention. Email is available too.

Pricing

Room for your stores.
Priced by your orders.

Unlimited stores. No per-seat charges.

A 14-day free trial on every plan.

Orders a month Price / month
Up to 250 ₹2,999
Up to 2,500 ₹4,999
Up to 5,000 ₹8,499
Above 5,000 Custom

Prices before 18% GST. Annual billing at 10 months’ price.

Get a clearer view.
From order to outcome.

Join the waitlist